Privacy policy
Privacy Policy
Last Updated: August 25, 2026
1. Introduction
This Privacy Policy describes how DURONG HOLDING (HONG KONG) LIMITED (doing business as "FibreSeek", "we", "us" or "our") collects, uses, discloses and protects personal information when you: (a) visit our website at https://usstore.fibreseek3d.comΒ (the "Site"); (b) purchase our continuous fiber 3D printers, consumables and related products (the "Products"); (c) create an account; (d) use our software, mobile applications, cloud printing and remote monitoring services (together with the Site and Products, the "Services"); or (e) otherwise interact with us, including for customer support, warranty or after-sales services.
We are committed to protecting your personal information and processing it in accordance with the following applicable laws:
β’ United States: the California Consumer Privacy Act ("CCPA"), as amended by the California Privacy Rights Act ("CPRA"), and other applicable U.S. state privacy laws.
β’ Australia: the Privacy Act 1988 (Cth) and the Australian Privacy Principles ("APPs").
β’ United Kingdom: the UK General Data Protection Regulation ("UK GDPR") and the Data Protection Act 2018.
β’ European Union / Germany: the General Data Protection Regulation (Regulation (EU) 2016/679, "GDPR") and the German Federal Data Protection Act (Bundesdatenschutzgesetz, "BDSG").
2. Who We Are
For the purposes of this Policy, the entity responsible for the handling of your personal information (the "data controller") is DURONG HOLDING (HONG KONG) LIMITED. Where you purchase Products through a specific sales entity or interact with a particular service, that entity may act as a separate or joint controller. This Policy applies across the FibreSeek brand.
3. Personal Information We Collect
3.1 Information You Provide to Us
We collect the following categories of personal information that you provide directly:
β’ Account and profile information: name, email address, telephone number, username and password.
β’ Contact, shipping and billing information: mailing address, shipping address, billing address.
β’ Order and transaction information: order history, purchase records, refund and return history.
β’ Support and communications information: customer support inquiries, warranty and return requests.
β’ Marketing preferences, survey responses, and other information you choose to provide.
3.2 Information Collected Automatically
When you access or use the Services, we may automatically collect:
β’ Device and usage data: IP address, browser type and version, operating system, device identifiers, pages visited, and usage patterns.
β’ Product telemetry (if you connect your printer to the cloud): printer status, firmware version, and diagnostic data.
β’ Camera and monitoring data: if you enable remote monitoring or surveillance features.
β’ Approximate location data inferred from your IP address. We do not collect precise location data.
β’ Cookies and similar technologies, as described in our Cookie Policy.
3.3 Information from Third Parties
We may receive personal information from payment processors, logistics and shipping providers, and other service providers.
3.4 Special Categories / Sensitive Information
We do not generally collect sensitive information or special categories of personal data (as defined under the APPs, the UK GDPR or the GDPR, including data concerning health, biometric data, or data revealing racial or ethnic origin, political opinions, religious beliefs or trade union membership). If we do, we will only do so with your explicit consent or as otherwise permitted by law.
4. How We Use Personal Information
We use personal information for the following purposes:
β’ To process and fulfil orders, deliver Products, and provide customer support, warranty and after-sales services.
β’ To create, maintain, secure and authenticate your account.
β’ To communicate with you, including order confirmations, shipping updates, security alerts and support messages.
β’ To operate, maintain, improve and develop the Site, Products and Services.
β’ To personalise your experience, including remembering your preferences and settings.
β’ To send marketing and promotional communications, where permitted by law.
β’ To detect, prevent and address fraud, security incidents, abuse and other illegal or harmful activity.
β’ To comply with legal obligations, and to establish, exercise or defend legal claims.
β’ To enforce our Terms of Use and other agreements.
Legal bases (UK / EU only): we process personal information under the UK GDPR / GDPR on the following legal bases: (a) performance of a contract with you (Art. 6(1)(b)); (b) compliance with a legal obligation (Art. 6(1)(c)); (c) our legitimate interests (Art. 6(1)(f)), where not overridden by your rights; and (d) your consent (Art. 6(1)(a)), where required. US and Australian law do not require a specific legal basis but impose their own obligations, which we comply with.
5. How We Share Personal Information
We may share personal information with the following categories of recipients:
β’ With Shopify, payment processors, logistics and shipping providers, and other service providers who perform functions on our behalf, including IT management, data analytics, customer support and cloud storage.
β’ Professional advisers (such as legal, accounting and audit advisers).
β’ Courts, regulators, law enforcement and other authorities, where required or permitted by law.
β’ A successor in connection with a merger, acquisition, reorganisation, insolvency or sale of assets.
β’ Other parties, with your consent or at your direction.
We do not sell your personal information. We do not share personal information for cross-context behavioural advertising except as disclosed in this Policy.
6. Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services. Information you submit to the Services may be transmitted to and shared with Shopify and third parties that may be located in countries other than where you reside. Where Shopify processes your personal information as an independent data controller (for example, through certain enhanced features), Shopify is responsible for that processing, including responding to requests to exercise your rights. For more information, see the Shopify Consumer Privacy Policy at https://www.shopify.com/legal/privacy/app-users and the Shopify Privacy Portal at https://privacy.shopify.com/en.
7. Cookies and Tracking Technologies
We and our third-party partners (including Shopify) use cookies and similar technologies (such as pixels and web beacons). Please see our Cookie Policy for details.
8. Your Choices
β’ Marketing communications: you may opt out of promotional emails at any time using the unsubscribe link.
β’ Cookies: you may control cookies through your browser settings.
β’ Account information: you may access and update your account information through your account settings.
β’ Do Not Track: some browsers transmit a "Do Not Track" signal. Our Site does not currently respond to such signals.
9. Your Privacy Rights
9.1 United States
Depending on your state of residence, you may have the right to: know/access your personal information; correct inaccurate information; delete information; data portability; opt out of the "sale" or "sharing" of personal information for targeted advertising; non-discrimination; and appeal. California residents may also request information under the "Shine the Light" law.
9.2 Australia
You may request access to, or correction of, the personal information we hold about you (APPs 12 and 13). You may also opt out of direct marketing at any time.
9.3 United Kingdom
Under the UK GDPR, you have the right to: access; rectification; erasure (the "right to be forgotten"); restriction of processing; data portability; objection (including to direct marketing); and rights in relation to automated decision-making.
9.4 Germany / European Union
Under the GDPR, you have the right to: access (Art. 15); rectification (Art. 16); erasure (Art. 17); restriction of processing (Art. 18); data portability (Art. 20); objection (Art. 21); and rights in relation to automated decision-making (Art. 22).
To exercise any of these rights, please contact us at info@fibreseek3d.com.
10. Data Security
We implement reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse or alteration. No security measure is perfect or impenetrable.
11. Data Retention
We retain personal information for as long as necessary to fulfil the purposes described in this Policy, or as required by applicable law.
12. International Data Transfers
12.1 United States
Personal information may be transferred to, and processed in, the United States and other countries. Where required by law, we take appropriate safeguards.
12.2 Australia
Your personal information may be disclosed to, and stored and processed by, entities located outside Australia, including China, where our group companies and certain service providers are located. Where we disclose personal information to an overseas recipient, we will take reasonable steps to ensure that the recipient does not breach the APPs, unless an exception applies.
12.3 United Kingdom
Where we transfer personal information outside the UK, we will ensure appropriate safeguards are in place, including the International Data Transfer Agreement (IDTA) or the UK Addendum to the EU Standard Contractual Clauses, or another permitted transfer mechanism.
12.4 Germany / European Union
Where we transfer personal information outside the European Economic Area (EEA), we will ensure appropriate safeguards are in place, including the EU Standard Contractual Clauses (SCCs), or another permitted transfer mechanism under Chapter V GDPR.
13. Children's Privacy
Our Site and Services are not directed to children. We do not knowingly collect personal information from children under the age of 13 (US), 16 (EU/Germany) or 13 (UK), and, in Australia, we do not knowingly collect personal information from individuals under the age of 15. If you believe a child has provided us with personal information, please contact us.
14. Complaints and Supervisory Authority
If you have a complaint about how we have handled your personal information, please contact us at info@fibreseek3d.com in the first instance. You also have the right to lodge a complaint with the relevant supervisory authority:
β’ United States: your state Attorney General.
β’ Australia: the Office of the Australian Information Commissioner (OAIC).
β’ United Kingdom: the Information Commissioner's Office (ICO) at https://ico.org.uk.
β’ Germany / European Union: the competent data protection supervisory authority in your Member State (in Germany, the state data protection authority of your place of residence).
15. Changes to This Policy
We may update this Privacy Policy from time to time. The revised version will be posted on the Site with an updated "Last Updated" date.
16. Contact Us
If you have any questions about this Privacy Policy or our privacy practices, please contact us at info@fibreseek3d.com.